Writing
Operator essays — systems, unit economics and capital-efficient tooling, drawn from a decade of building. First published on LinkedIn; canonical versions live here.
October 5, 2026
A Non-Search Google Crawler Read Almost the Whole Registry in a Day
The week after the record, the machine plane cooled off: AI-engine traffic peaked at 227 requests and 18% share, well under last week’s 454 and 29%, and the Sep 25 spike stood alone. The one surprise was a crawler-identity story — a non-search Google crawler read 482 registry pages in a single day, and the search crawler did not follow. Meanwhile the single-digit search positions held.
September 28, 2026
The Machine Plane Hit a Record and Positions Broke Into Single Digits
AI-engine traffic set a record at 454 requests and 29% share in one day, average search position went from about 22.5 to 5.5, and Bing still refuses to spend crawl budget. The honest week.
September 21, 2026
When the Bottleneck Is Not Your Code: Naming the Real Constraint on a Young Domain
ChatGPT and Copilot answer from Bing, and Bing had crawled almost none of this site. Ruling out every technical cause left one uncomfortable answer: the constraint is authority, not code.
September 14, 2026
From Zero Search Presence: Building the Machinery Before the Numbers
A site that launched with essentially no search presence, and the first week of putting the plumbing in place: consoles, crawler logging, a seven-layer audit, and the first enrichment wave.
November 20, 2025
The Inventory Cheat Code: A Simple Two-Warehouse Logic Inside the ERP That Saved 14% of Payroll Across 11 Locations
When we scaled our bar network one thing became obvious: growth doesn’t break sales — it breaks control.
November 19, 2025
Inside a Psychedelic Festival: A Case Study in Management Fundamentals and a $10 Unlimited-Team Stack
How I built the entire management system for the Outlandish music festival — easy, scalable, and usable by a massive team for just $10/month.
November 16, 2025
Shaken, Not Stirred: Why Direct Costing and Unit Economics Matter in Multi-Location Ops
When scaling our bar network, I treated each location as its own business unit with separate P&L and cash flow tracking. This is standard practice for large chains, but many small-to-mid-sized operators either skip it…
August 17, 2025
Why «Small Business» Is a Myth, or How I Opened Bars in Moscow While Living in Cambodia
I managed an 11-venue bar chain ($4.1M revenue, 50 employees) in Moscow while living 4,000 miles away in Cambodia. Here's why most 'small businesses' could never do this and why that's the real problem. When I opened…
November 28, 2024
The Other Side of the P&L: Why Cash Flow Matters More Than You Think
Is your business truly healthy?
November 21, 2024
Inventory Management in B2C: Lessons from a 7-Eleven-Inspired Bar Chain
While inventory management may seem straightforward, many businesses struggle to optimize it. During the scaling of our bar chain, we implemented a series of inventory management strategies that transformed our busine…
November 18, 2024
The Startup Essentials SMEs Need to Succeed
I learned valuable lessons building and selling a bar chain as co-founder and operations lead—here are a few. Small and medium-sized enterprises (SMEs) frequently forgo the services of professional lawyers in their ea…