Theo Popov

The story

I spent six years co-founding and running an eleven-site hospitality group in Moscow, bootstrapped from one location to ~$4M in annual revenue with no outside capital. What made that possible was not marketing genius; it was systems: a two-warehouse ERP inventory model that took stock variance from 4-7% to roughly zero, cut reporting lag from 17 days to 1, and reduced related payroll by about 14%. I hired the team behind it too: 50 people, 1,700+ interviews.

Before that I founded Dissonance, an independent media and events platform: 54 events, productions of 1,400+ attendees across 3-4 stages, and a media-to-events growth loop I now recognise as my first GTM system.

Since August 2024 I have delivered revenue and growth systems under contract as GTM Stacker, for startups, founders and venture programs. The flagship engagement: running a venture program's national growth hub for one contract quarter. ~2,585 founders outreached, 170+ founder video calls, a content engine that delivered 211 long-form pieces against a 60-piece KPI (a 3.5× over-delivery), and two hackathons drawing 160+ attendees and 84 project submissions.

The through-line is capital efficiency as a system property. I build bespoke tools, workflows and dashboards by directing AI coding agents, routing work across models (Claude, Codex, DeepSeek and others) to minimise cost per outcome, and I reach for commercial SaaS only where it genuinely wins. Deep and daily: HubSpot, Clay, Apollo, PostHog, Metabase. Working level: Salesforce, Segment, dbt and warehouse concepts.

The systems on the home page, narrative reporting with governed definitions and the compounding layer underneath, are that same discipline packaged so a revenue team owns it after handover. It is operations tooling built for leverage, not production software engineering, and nothing irreversible runs without a human review step.

Track record