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Lab

Experiments and working tools from the practice — built with the same systems discipline we sell, published so you can inspect them. Everything here describes capabilities and implementation patterns, not unmeasured outcome claims.

Interactive map

AI Coding Agent Tech Tree

Thirty agentic-coding capabilities across five tiers — from Claude Code fundamentals through hooks, skills, MCP servers and subagents up to agent swarms. Each node: what it is, why it matters, how to implement it, and the pitfalls.

Open source

The toolshelf on GitHub

Internal practice builds moved into public: prospecting radars, outbound infrastructure, creative engines and GEO tooling. Next out of the queue: page-auditor, a SEO/GEO page grader.

Working tool

Site readability auditor

The page-grading tool that used to front this site: it reads a page the way AI engines do and ranks the fixes. Still runs on request; the build notes and weekly findings live on the Writing page. Ask on a call if you want your site graded.

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Revenue operations and GTM systems, built AI-native. Theo Popov.

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