GeoLift measures the true incremental lift of ad campaigns using geo-experiments and Synthetic Control Methods — Meta's open-source R framework, MIT.
Yes, GeoLift is open source under the MIT license.
GeoLift is free to use.
Yes, GeoLift can be self-hosted (the source is available under the MIT license).
Meta's open-source geo-experiment framework (MIT) that uses Synthetic Control Methods to measure the true incremental lift of ad campaigns when platform-reported conversions aren't enough — geo lift testing that designs geo tests and estimates the causal effect. An R package from facebookincubator.