# GeoLift

> Updated 2026-08-25 · type: tool · category: marketing-ops · status: active · rev 1

Meta's geo-experiment framework (Synthetic Control Methods) for estimating the true incremental lift of ad campaigns when platform-reported conversions aren't…

- Open source: yes (MIT)
- Self-hostable: yes
- Pricing model: free
- Best for: Marketing teams and researchers running geo-experiments to measure the incremental lift of ad campaigns.
- Last verified: 2026-09-04

- **Canonical:** https://gtmstacker.com/registry/tool/geolift/
- **Source:** [github · facebookincubator/GeoLift](https://github.com/facebookincubator/GeoLift)
- **Tags:** marketing-ops, incrementality, geo-experiments, measurement
- **Repository:** https://github.com/facebookincubator/GeoLift

## Is GeoLift open source?

Yes — MIT-licensed.

## How much does GeoLift cost?

It is free to use.

## Can I self-host GeoLift?

Yes — it can be self-hosted.


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Meta's geo-experiment framework (Synthetic Control Methods) for estimating the true incremental lift of ad campaigns when platform-reported conversions aren't enough.

## Provenance

- MIT verified (263★, active, from Meta).
- Surfaced via the GTM Stacker X/Twitter signal reports (the "35 marketing repos" list + named drops); license independently WebFetch-verified 2026-09-03.