# Robyn (MMM)

> Updated 2026-08-25 · type: tool · category: marketing-ops · status: active · rev 1

Meta's experimental marketing-mix-modeling package — models diminishing returns, response curves, and budget allocation across channels using ML.

- Open source: yes (MIT)
- Self-hostable: yes
- Pricing model: free
- Best for: Advertisers and marketing scientists doing privacy-safe marketing mix modeling and budget allocation.
- Last verified: 2026-09-04

- **Canonical:** https://gtmstacker.com/registry/tool/robyn/
- **Source:** [github · facebookexperimental/Robyn](https://github.com/facebookexperimental/Robyn)
- **Tags:** marketing-ops, mmm, measurement, budget-allocation
- **Repository:** https://github.com/facebookexperimental/Robyn

## Is Robyn (MMM) open source?

Yes — MIT-licensed.

## How much does Robyn (MMM) cost?

It is free to use.

## Can I self-host Robyn (MMM)?

Yes — it can be self-hosted.


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Meta's experimental marketing-mix-modeling package — models diminishing returns, response curves, and budget allocation across channels using ML.

## Provenance

- MIT verified (1.5k★, active, from Meta).
- Surfaced via the GTM Stacker X/Twitter signal reports (the "35 marketing repos" list + named drops); license independently WebFetch-verified 2026-09-03.