# PyMC-Marketing

> Updated 2026-08-25 · type: tool · category: marketing-ops · status: active · rev 1

Bayesian marketing toolbox in PyMC: media-mix modeling (MMM), customer lifetime value (CLV), and buy-till-you-die (BTYD) retention models.

- Open source: yes (Apache-2.0)
- Self-hostable: yes
- Pricing model: free
- Best for: Marketing data scientists and teams doing Bayesian marketing mix modeling, CLV, and incrementality analysis.
- Last verified: 2026-09-04

- **Canonical:** https://gtmstacker.com/registry/tool/pymc-marketing/
- **Source:** [github · pymc-labs/pymc-marketing](https://github.com/pymc-labs/pymc-marketing)
- **Tags:** marketing-ops, mmm, clv, bayesian
- **Repository:** https://github.com/pymc-labs/pymc-marketing

## Is PyMC-Marketing open source?

Yes — Apache-2.0-licensed.

## How much does PyMC-Marketing cost?

It is free to use.

## Can I self-host PyMC-Marketing?

Yes — it can be self-hosted.


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Bayesian marketing toolbox in PyMC: media-mix modeling (MMM), customer lifetime value (CLV), and buy-till-you-die (BTYD) retention models.

## Provenance

- Apache-2.0 verified (1.3k★, active).
- Surfaced via the GTM Stacker X/Twitter signal reports (the "35 marketing repos" list + named drops); license independently WebFetch-verified 2026-09-03.