# Matomo

> Updated 2026-09-03 · type: tool · category: analytics-bi · status: active · rev 1

Full web analytics + attribution/funnels

- Open source: yes (GPL-3.0)
- Self-hostable: yes
- Pricing model: freemium
- Best for: Website owners and organizations wanting a privacy-respecting, self-controlled alternative to Google Analytics.
- Last verified: 2026-09-04

- **Canonical:** https://gtmstacker.com/registry/tool/matomo/
- **Source:** [github · github.com/matomo-org](https://github.com/matomo-org/matomo)
- **Tags:** analytics-bi
- **Repository:** https://github.com/matomo-org/matomo

## Is Matomo open source?

Yes — GPL-3.0-licensed.

## How much does Matomo cost?

It has a free tier plus paid plans.

## Can I self-host Matomo?

Yes — it can be self-hosted.


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Full web analytics + attribution/funnels